Ex-beauty queen to front anti-shark’s fin campaign

Singapore Showbiz
14 April 2012

Miss Singapore Universe 2007 Jessica Tan was unveiled as the face of the "No Shark Fins Singapore" campaign at the Asia Dive Expo on Friday.

Speaking to Yahoo! Singapore after the event, Tan said: "I hope Singapore will be the very first Asian country to support this cause. I really hope for this campaign to be a success."

Initiated by marine photographer Michael Aw in January, the campaign calls for Singaporeans to pledge their support to say "no" to shark's fin through an online petition -- which has since garnered over 80,000 supporters.

Explaining the need to take action, Aw said: "For the good of our oceans and future generations, change must come from within."

"Being a prominent economy in the heart of Asia, Singapore should take the lead as a socially responsible country to be the first in Asia to make this happen," he added.

'I'm a big animal lover'

Being a big animal lover and a certified diver since 2009, Tan needed little persuasion to front the campaign when Aw approached her late last year.

"I've personally seen carcasses of sharks without fins [when I'm diving], and that's when you really realise the plight of sharks. Seeing them up-close really affects you emotionally," she said.

Tan, who hasn't eaten shark's fin since 2007, also said she has witnessed poachers culling sharks for their fins on several of her diving expeditions. "It really gets you really worked up… and I would love to be part of the effort in stopping them," she said.

According to "No Shark Fins Singapore", between 75 to 100 million of sharks are killed every year due to the increasing demand for shark's fin soup.

Thus, Aw hopes to convince all Chinese restaurants and at least 50 companies to remove shark's fin from their menus and corporate events by 2013.

So far, non-profit organisations such as WWF Singapore, Fauna and Flora International, IUCN and Shark Research Institute have shown their support for the cause.

Related story: Will Singapore be the first Asian country to ban shark's fin?

What to read next

Delta Reserve Credit Card

Enjoy Complimentary Delta Sky Club® Access. Learn More. Terms Apply.

Symptoms and Treatments for Prostate Cancer

The 5-Year survival rate for prostate cancer is almost 100%. Learn what to watch for and search for prostate cancer treatments here.

20 Early Warning Signs Of Cancer

What you don't know, can kill you. Know the signs of cancer. You probably never even knew #5.

Argosy University℠, Washington DC

Prepare for the Future You Want. Earn Your Master's or Doctoral Degree in Psychology, Business or Education at AU, Washington DC. Apply Now!

Some Homeowners Are Getting a Huge Reward in 2016.

If you have not missed a payment in 3 years you need to see this. Banks feel cheated by brilliant home pay off plan.

Maintenance-Free, Amenity-Filled Living in Waldorf

Active adult community within walking distance of shopping, restaurants & entertainment. Villas from the $240s & single-family homes from the $280s.