Chanel Launches Third Coco Fragrance And This Time It's A Black Beauty

10 August 2012

Think of iconic beauty products, think Chanel scents - and now the French fashion house is adding another fragrance to their repertoire. 

Ladies and gents, meet Coco Noir, a homage to the founder of Chanel. The bottle is gothic gorgeous - jet black with gold accents in the signature Coco shape - and with top notes of grapefruit and Calabrian bergamot and a heart of rose absolute as well as Brazilian tonka bean, Venezuelan tonka bean, and bourbon vanilla, the fragrance is a mix of freshness, brightness and 'animal sensuality.'

Chanel’s master perfumer, Jacques Polge, concocted the fragrance in what we can imagine is the chicest lab in the heart of Paris. It's the third addition to the Coco collection and follows the original scent which landed back in 1984 and, of course, the much-coveted Coco Mademoiselle. What a line-up, hey? But, Christopher Sheldrake, perfumer for Chanel, tells WWD, 'Noir sits in its own space. We are careful not to launch a lot of fragrances — we choose to create scents that represent an era, not a passing fancy.' We have every faith Noir will become a classic.

Chanel Launches Third Coco Fragrance And This Time It's A Black Beauty
Chanel Launches Third Coco Fragrance And This Time It's A Black Beauty

And it's certainly a dramatic contrast to Coco Mademoiselle with its pretty pink bottle and super-soft campaigns. In fact, the 'luminosity of black' rather reminds us of Lady Gaga's first fragrance, Fame, which is similarly dark, sensual and with a black and gold bottle. It's unlikely, however, that Chanel will cast hunky topless men for the ad campaign (boo) so who can we expect to be Lady Noir? In the past, Chanel have signed up Kate Moss, Keira Knightley, Nicole Kidman and most recently Brad Pitt (!) to represent their delightful range of fragrances, but we're expecting a mean-and-moody star with a seductive edge this time round. Who are you putting your bets on? We're, naturally, holding out hope for Choupette.

Check out some of the finest Chanel fragrance campaigns in the gallery above.

Read more fashion and beauty news on
See what's in the latest issue of GRAZIA magazine
Click here to subscribe to the GraziaDaily newsletter

What to read next

Some Homeowners Are Getting a Huge Reward in 2016.

If you have not missed a payment in 3 years you need to see this. Banks feel cheated by brilliant home pay off plan.

$249 ASUS Chromebook Flip

For getting it done and having fun. From $249. Laptop & tablet in one.

She's With Us, That's Why #ImWithHer.

Hillary is fighting for all Ameircans. Join her campaign today if you have her back.

What is an Annuity?

May be your key to guaranteed retirement income. Get your free report here.

"I spent 35 years as a cop and I love this."

Tech experts call it “better, smarter home security.” Cops use it in stings to catch criminals. Meet SimpliSafe.