What to Read Next

Charlotte Free Is The Face Of Maybelline New York's Popstick Lipsticks

24 April 2012
Charlotte Free Is The Face Of Maybelline New York's Popstick Lipsticks
Charlotte Free Is The Face Of Maybelline New York's Popstick Lipsticks

We've made no secret of our fascination with Charlotte Free. The grungy model from Los Angeles with a stomping catwalk strut was first discovered in 2010, while playing video games at a local arcade (how cool?). Since then, the elfin beauty has walked for Vivienne Westwood, Jeremy Scott and Roksanda Ilincic, but it was her bad-ass Tumblr that got us hooked and had us reaching for the fuchsia pink hair dye.

Earlier this month, Grazia Daily fawned over her attitude-y poses for US label Forever 21 and now we can reveal that she's bagged yet another campaign. Yup, Maybelline New York has just announced that La Free is to join their distinguished roster of glossy spokeswomen that includes Christy Turlington and Erin Wasson. WOW-EE, we love that the beauty brand is going down such an edgy route!

'Charlotte is the new generation of beauty,' says Damien Bertrand, Maybelline's Global Brand President. 'Her great energy and her unconventional style make her unique. Spontaneous, confident and daring, Charlotte is the perfect representative of the Maybelline New York woman.' Hear, hear. Charlotte sounds pretty stoked too: 'I am so excited to be the new face of Maybelline New York. It’s an honour to represent this truly iconic brand and a dream come true for me.'

We've got an exclusive sneaky peek at the TV campaign that Char is set to star in (coming soon) and our verdict? She makes THE perfect ambassador for the range of Colour Sensational Popstick lipsticks. She wears dramatic yellow eyeshadow in a superwoman stylee with three-tone hair (black roots, pale blondeness and peachy top-knot) plus bubblegum pink lips. And just to add to the daring approach, she's sporting a teeny-tiny black leotard with bondage-esque zipped-up neck. Hmm, we have an inkling that our fascination with with the exuberant star is set to stay...

Also brilliant: P’Trique, the bearded fashionista of 'Shit Fashion Girls Say', has been dishing the breaking news (or rather 'top chicret') about Charlotte's new gig to all the major fashion players in NYC, from Derek Blasberg to Betsey Johnson. Check him and bestie Char in action below - aren't they just totes hilare?

www.maybelline.com



Read more fashion and beauty news on graziadaily.co.uk
See what's in the latest issue of GRAZIA magazine
Click here to subscribe to the GraziaDaily newsletter

Golfers: Hit Straight Every Time

12-Time PGA Winner Shows You How to Hit Longer, Straighter, More Accurately,

Top 20 Jaw-Dropping Selfies Ever Taken

Selfies Have Become Apart of Our Everyday Life...These 20 Images Are The Craziest Selfies Ever Captured!

Snoring is worse for your health than you think.

Studies show snoring is far more dangerous to your health most people suspect. It's a real problem that needs a solution. I found THE solution.

Need a 1800 Number?

Pick a 1800 Number & Try 100% Free. Easy, Instant Setup. Sign Up Now!

Louis Cheung supports Michael Ning for the win

Are you a victim?

10 class action lawsuits that may entitle you to a quick and hefty settlement.

Navy Seal Flashlight Should Be Banned From Public?

The Military has recently released technology that is now available to the public. Get yours before they run out - limited supply!

See the Most Popular Ship in Celebrity’s Fleet

Click here to see why cruisers can't stop raving about Celebrity's newest and biggest ship (29 pictures)

Stephen Chow apologises for cancelling event

Finally, a snoring fix that beats CPAP

Snoring causes headaches, high blood pressure and fatigue. Each leads to something more serious. Here's a simple SOLUTION to a very serious problem.

Snoring is worse for your health than you think.

Snoring causes headaches, high blood pressure and fatigue. Each leads to something more serious. Here's a simple SOLUTION to a very serious problem.

G700 Millitary Tactical Flashlight

Get 75% Off World's Coolest and Brightest Flashlight. Check it Out Today!

How You Can Make Money From Buying Your Next Car:

New Company Lets Gear Heads Skip The Dealership & Purchase Used Or Salvaged Vehicles For A Fraction Of The Cost

11 Jobs That Pay You Well - No Degree Needed!

In need of more money? Sick of your job? Explore these options today...

12 Surprising Things You Never Knew About Gunsmoke

'Gunsmoke' is one of the most successful American TV shows of all time. Learn more about this pioneering cowboy drama.

18 Most Unreliable Cars You Don't Want To Buy

Save your cash. Don't purchase a lemon. Know the most unreliable cars and purchase a car with low maintenance costs.