Kim Bum Models for Chinese Brand ‘EICHITOO’

Stewart Ho
3 July 2012

Kim Bum is attracting attention in China with his latest advertisements.

Kim Bum recently made a transformation into a chic autumn man for Chinese clothing brand, EICHITOO.

With his smoky makeup and confident pose, Kim Bum is winning praise as an ideal representative of the masculine modern city man.

Kim Bum also collaborated with Taiwanese actress Lin Yi Chen for the first time for the shoot as both successfully transformed into the ultimate fashionable couple for the shoot.

Regarding the shoot, a staff member of the photo shoot shared, “Kim Bum has gained a steady attraction from his perfect acting and flawless visuals. Kim Bum has recently been distinguishing himself and attracting popularity among Chinese fashion brands and advertisement companies. Kim Bum and Lin Yi Chen created a great synergy effect and showed everyone a great appearance.”

Kim Bum’s new movie Miracle will premiere later this year.

Photo credit: EICHITOO

Reporter : Stewart Ho (
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