What to Read Next

Metallica Movie Heads To Theaters Via Resurrected Picturehouse Founder Bob Berney

Brian Brooks
15 January 2013

The headline for moviegoers here is that the new feature Metallica Through the Never is headed to theaters. What is more significant is how it will get there. Longtime distribution figure Bob Berney is resurrecting a label he once headed, Picturehouse, to serve as CEO, while a veteran in the filmmaking scene in her own right, Jeanne Berney, will serve as president of the label, which will be based in New York.

Metallica Through the Never stars members of the band as well as Dane DeHaan (The Amazing Spider-Man 2) who plays a young band crew member. He is sent out on an urgent mission while the band is playing a live set in front of a sold-out crown and unexpectedly finds his world turned completely upside down. The re-fashioned Picturehouse will open the film August 9th.

"Metallica’s way of doing things is to jump into unexplored creative endeavors with no safety net whatsoever," said Metallica drummer Lars Ulrich. "Putting this movie together for the last couple of years has been a pretty wild ride, and we’ve definitely done our share of flying without a net!  Bringing Bob and Jeanne and the new Picturehouse team in at this point provides us with a much needed level of security for the distribution of the film. Their spirit of independence and desire to work outside the box is something we can relate to in every way, and this makes them both a welcome addition and a natural fit in the Metallica family."

The new Picturehouse plans to acquire, market and theatrically release independent films from the U.S. and around the world, beginning with two to three films this year and increasing its output to four to five features in 2014 and six or seven in subsequent years it said Tuesday.

Metallica Movie
Metallica Movie

Bob Berney helped launch the original Picturehouse in April 2005 as a joint venture between Time Warner's HBO and New Line Cinema divisions. During that tenure, the company released Guilermo del Toro's Pan's Labyrinth which won three Oscars; Olivier Dahan's La Vie en Rose (winner of two Academy Awards, including best actress for Marion Cotillard); Sergei Bodrov’s Mongol; Patricia Rozema’s Kit Kittredge: An American Girl; Robert Altman’s A Prairie Home Companion; and Seth Gordon’s documentary The King of Kong: A Fistful of Quarters.

Time Warner later folded Picturehouse and New Line into the general Warner Bros. operations and the brand continued to live in the home entertainment and television releases of its films.

Most recently Berney co-founded and served as president of theatrical distribution of FilmDistrict, overseeing the roll outs of Insidious, Soul Surfer, Don’t Be Afraid Of The Dark and Drive. Prior to Picturehouse he worked at IFC Films, where he acquired and oversaw the release of films including the $240-million surprise hit My Big Fat Greek Wedding and Y Tu Mamá También. Later he served as president and partner of Newmarket Films, releasing features including Mel Gibson’s $370 million-grossing The Passion of the Christ as well as Monster, which earned Charlize Theron the Best Actress Academy Award; and Whale Rider, a little-known Toronto International Film Festival find that also received a Best Actress nomination. Newmarket sold its distribution operation to Time Warner as part of the formation of Picturehouse.

Entertainment marketing veteran Jeanne Berney most recently served as Executive Vice President of Marketing at FilmDistrict. Before that, she was Executive Vice President of Marketing and Administration for Apparition. Jeanne Berney also served as Director of Public Relations and Marketing at the Film Society of Lincoln Center, where she was responsible for the campaigns for all of the Society’s year-round programs.


Related stories

EXCLUSIVE: Dios Mio! Vincent Cassel Can't Keep His Cassock Closed In Supernatural Thriller 'The Monk'

WATCH: Indie Darling Julia Garner Talks 'Electrick Children' & 'Sin City 2'

WATCH: Zach Galifianakis Kills A Giraffe In 'The Hangover Part III' Teaser Trailer

Get more from Movieline.com Follow us on Twitter, Facebook

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

How To Make Sagging Skin Look Tight and Lifted

[Watch] The easy and effective way consumers across the country are improving the look of their wrinkled and sagging skin without cosmetic procedures.

Free Samples Sites- Why You Should Pay Attention

Sign up now for freebies so good you will feel guilty not paying for them! No credit card or purchase necessary.

Toddler tantrum email series for moms

We get it. We’ve been there. Sign up for our email track for advice on how to handle different situations that may arise with your little one.

Is your insurance comp Laughing Behind Your Back?

New Studies Show that if you drive less than 55 miles a day you can save a ton on auto insurance.

Attn Home Owners Who Never Miss a Payment.

Home Owners who have not missed a payment in 3 years or more need to read this. If you owe less than $625,000 on your home there is a solution.

Read This Before You Buy Medigap Plan F

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

What Are The Pros & Cons Of A Reverse Mortgage?

More Americans are accessing their home equity to support their retirement years. Speak with a professional and see what you may qualify for today.

The Platinum Card®

Earn Premium Travel Rewards With Your American Express® Card. Apply!

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

Heartburn Symptoms

Common Symptoms of Heartburn Include Burping and Bloating. Learn More About the Common and Uncommon Heartburn Symptoms You Might Be Experiencing.

What Has Been The 2015 Best Skin Tighteners ?

Women everywhere are saving thousands of dollars on plastic surgery by reducing the appearance of wrinkles from the comfort of their own home.

Are You One of the 2M Searched On This Site Daily?

Entering a Name and State on this site could reveal info you thought wasn't available. Have you searched yourself or someone you know yet?